<3 Ida Laerke

There's one person on Instagram who's been my absolute favorite from the start. Danish Ida Laerke. She masters still-life and minimalism. I was happy to find out about her latest creations for George Jensen the other day. Below is my favorite, I love how simple, yet poetic and romantic they are. + They are all taken with an iPhone, which makes it even more interesting (in my view), as we're moving away from traditional ways of marketing into new. See more from this collab here.